MODULE 1: INTRO TO SOCIAL ENTREPRENEURSHIP –
Be introduced to Social Entrepreneurship, learn the difference between Social Entrepreneurship and Profit-Oriented Entrepreneurship, and explore who you are in the process.
MODULE 2: STRATEGIC BUSINESS PLANNING –
Be introduced to the S.M.A.R.T. Goal setting strategy, begin thinking about how to achieve success with your project, set S.M.A.R.T. Goals to execute different components of your project.
MODULE 3: RESOURCE DEVELOPMENT –
Be introduced to fundraising and how it helps the progress of your project, learn the difference between monetary and in-kind donations, and define the budgeting process and how to know what funds you need.
MODULE 4: PERFECTING YOUR PITCH –
Learn how to identify “the why” behind your projects and deliver a message clearly, concisely, and in an engaging manner that will help you gather support for your work.
MODULE 5: MEDIA AND STORYTELLING –
Learn how to perfect your pitch skills through storytelling, consider alternative ways that you can present your pitch to an audience, and learn what makes an argument convincing/compelling.
MODULE 6: BRANDING AND MARKETING –
Learn how to effectively communicate and market your project, explore what makes a company/person a good marketer, and learn how to build brand loyalty so that people support your project long-term.
MODULE 7: OVERCOMING ADVERSITY –
Learn how to convey big ideas are hard to convince people about and explore the various challenges that leaders face every day. Learn that to be successful one must learn how to lead through adversity and to overcome.
MODULE 8: NETWORKING –
Gain an understanding of how to use different forms of communication based on your audience and learn how to build rapport with your audience (individual or group).
MODULE 9: LIFE AFTER THE ACADEMY – NEXT STEPS –
From alumni of the program, learn the key concepts to sustaining your vision and work into the future. Consider and explore the next steps of your process whether you are wrapping up a successful project or just getting started.